I have always had a love-hate relationship with desserts, but it’s time for things to change. I’m turning that bittersweet relationship into something truly golden for you.
Who am I!??
Hi! My name is Macey Nowlin and I’m opening a huge can of my personal life to my readers! As you may guess from this site, I love everything to do with baking. The creativity, the styling, and the possibility of anything. Baking has opened up a lot of doors for me, not all of them being good.
I began to grow a love-hate relationship with baking. I always thought that I just had zero self control around sweets, but I wish that’s all it was. Growing up, I always struggled with body image and feeling the need to be smaller. That’s when everything got out of control.
But, if it wasn’t for all of that, you wouldn’t be here reading this post right now. Pushing through recovery, I realized that not many people talked about disordered eating, which always made me feel like a lone sheep. I don’t want anyone else to go through what I’ve experienced, and that’s why I want to open up about my entire journey. I want to be a safe space for all things recovery, baking, and opening a bakery!
I hope to turn my passion project into my career! I’m figuring out how to love baking again and I want to share my recipes with the world; through this blog and my bakery.
Soft & Golden
Recovery
For years, my relationship with food was anything but sweet. Desserts felt off-limits, guilt came with every bite, and my joy of baking was burning under fear and restriction. Something I once loved, turned into my biggest nightmare. If you’ve ever struggled with food rules, binge-restrict cycles, or feeling like you don’t “deserve” certain foods, then you’re not alone.
I’m here to document my journey of rebuilding a healthy, joyful connection with food through baking. It is still a constant challenge everytime I bake, but I want to do this for you. For anyone working toward food freedom, intuitive eating, and making peace with foods they love.
Whether you’re in recovery from disordered eating or simply want to enjoy sweets without guilt, my goal is to provide practical experiences, reflections, and most deliciously, desserts designed to heal you in the best way.
Building My Dream Bakery
From the time I was a little girl building a bakery has always been my constant dream. I honestly never thought I would ever be able to do it, but that dream is slowly becoming reality, along with all the challenges that come with it.
From the time I was a little girl building a bakery has The exciting parts of testing recipes, filming content, creating a website have been so much fun, but there are also all the behind-the-scenes struggles: learning the business side, cottage bakery laws, facing self-doubt, and just figuring out how I can truly bring this idea to life.
Soft & Golden isn’t just a place to share recipes, it’s a real-time look at how to build a bakery from the ground up. Whether you’re starting your own small business, love the idea of warm bakeries or just want to follow along as I navigate this journey, then you’re in the right place! I’ll be sharing the wins, mistakes, and all the lessons learned that comes with it.
Each week I will be here to share signature recipes, along with my reflections on eating freely, and the lessons I’m learning – both in recovery and in building my dream bakery. From perfecting recipes to navigating running a business, Soft & Golden is a space for aspiring bakers, small business dreamers, and anyone else who are just here for the yummy recipes! I hope you find inspiration, guidance, and maybe even a push to chase your own dreams along the way.
“Baked with love to spread the warmth.”
Our Journey
Have you ever taken a bite of something that felt like home? Or ever baked something for someone to show them how much you love them. Maybe it was your grandma’s famous cookies, a birthday cake made with love, or the warm scent of cinnamon rolls in the oven on a slow Sunday morning. Food has a way of bringing us comfort, connection, and even healing. Desserts and pastries hold love from the baker. That’s why I want to do it, to spread warmth and love to all. For how much love and comfort they may hold, I didn’t always let myself enjoy it.
For years, my relationship with sweets was tangled in guilt and restriction. I saw desserts as something to fear rather than something that meant a whole lot more. But at the same time, baking was always my safe space-the one thing that allowed me to express love, creativity, and warmth. I didn’t want to lose that. Instead of letting desserts destroy me, I decided to work hard to turn my passion into a career to spread warmth to everyone who enjoyed my treats.
But Soft & Golden isn’t just about my journey-it’s about ours. Maybe you’ve struggled with food guilt, too. Maybe you dream of opening a bakery one day, or you just love the idea of a warm, welcoming space filled with fresh-baked goodness. Whatever brought you here, I want this blog to be a place where we explore food freedom, build something meaningful, and create recipes that bring joy.
I want to share my vision with all of you. To work through our relationship with food together so you don’t feel alone. I want you to be a part of this journey with me.
So tell me-what’s one baked good that brings you comfort? A favorite childhood treat? A recipe you’ve always wanted to try? Let’s make something sweet and warm together.
A Thank You From the Bottom of My Heart
Starting this blog-and eventually this bakery – is something I never could have imagined would come true. But here I am, taking the first steps toward a dream that feels both exciting and terrifying. And the fact that you are here, read this, means more than I can put into words.
Whether you’re here because you love baking, because you’re on your own journey with food, or just because something about this space resonates with you – thank you. Your support, your stories, and even just your time spent reading this post means everything to me. I hope Soft & Golden can become a place where you find inspiration, comfort, and the gentle reminder that food is meant to be enjoyed.
I can’t wait to grow this dream with you. <3
4 responses to “Why I’m Starting This Blog: My Story”
I love this and your sweets too!
I love this for you, and I can’t eat t eat more goodies you bake!
Macie, I love this for you and everyone following! Baking has never been my cup of tea, mainly because I don’t have the patience. I’m following you because I hope one day I will enjoy baking. Thank you for letting us in on your journey!!
Macey, I can’t wait to follow your journey to see where this takes you. Continue to follow your dreams! Remember the Little Engine that Could! YOU GOT THIS! 🤛
-Tiffany ❤️